Jasmine Directory

Being listed on a web directory is one of the primary ways that many companies do business today. But a web directory is never enough to sustain a company's success, and that is true even for companies that only do business on the Internet. A good marketing plan, and an effective marketing plan, incorporates elements of online marketing and offline marketing to help drive business and increase revenue.

Online Internet marketing can be a powerful way to reach millions of people at a very low cost and in some cases with a very detailed media presentation. The online video hosting websites are excellent places for companies to post short videos about their products and services, and with a little creativity those videos could become Internet sensations which creates a marketing goldmine. But it is important to remember that a follow-up with offline marketing is an extremely effective way to bolster the effects of any Internet marketing that is done.

Offline marketing techniques could be something as simple as making sure your web address is on your business cards, or making certain that the website address is included in all print advertising. As popular as the Internet may be there are still large groups of people that may miss your message if it is only on the Internet.

Nowdays you can barely see a business that does not have an online domain on the Internet where it presents its services, whether if we are talking about a small cosmetic company or a multinational organization. Internet is part of the mass-media, consisting in one of the most important - if not even the most important - ways of advertising a business. It is easier for people to surf the Internet and reach your web page rather than driving to your business`s location and ask any questions or order products. This is the part where web directories interfere. Web directories are known for listing the sites among top results that appear in the search engine whenever somebody searches for something on the Internet. Basically web directories help you because they deal with making your site more known and more popular to the public, and this method goes very well with other types of advertising such as newspaper or television advertising. More and more people gain access to the Internet every day, and this is why it is a matter of several years until people will have Internet access instead of television. It is its complexity that makes Internet so wanted among both people/potential customers and business owners.

Advertising done using traditional print media can be a powerful compliment to an Internet marketing campaign, and magazines can also help to reach a more focused audience as well. When someone picks up a newspaper or magazine, a well-structured advertisement will catch their attention. If you can get their interest with a well-structured print advertisement and the follow that up with more detailed information on the Internet, then you are well on your way to discovering the value of teaming up online Internet marketing with offline marketing to reach a wider audience.